29
Sep
09

CaseCamp Benefit – Social Media Event

I recently attended the CaseCamp Benefit in Toronto, an event that features an intriguing list of international speakers with various points of view and future predictions on current social media practices. Here are a few key take-aways from three of the speakers:



Pet Holdings Inc.

Ben Huh, CEO of Pet Holdings Inc.


In less than two years, icanhascheezburger.com has become one of the world’s largest blog networks, with 5.5 million page views per day on sites such as Fail Blog, Engrish, and Rofl Razzi. This blog network caters to “wasting your time five minutes a day”.


* Human nature has a tendency to admire complexity but reward simplicity.

* Don’t start from scratch. Use open software platforms to keep your business costs down and increase your profits.

* If your user has 40 seconds on your site, what would they want to see?



ComeScore Inc.

Bryan Segel, Vice President of comScore Inc.


A global leader in measuring the digital world, comScore enables clients to better understand the growing worldwide web and mobile environment.


* 72% of Canadians use the internet monthly, averaging 43 hours and viewing approximately 4,000 pages.

* 89% of Canadians use online social networks viewing 650 pages per month.

* Canada has the highest per capita online video usage in the world.



Know Your Meme

Kenyatta Cheese, Producer and Co-Creater

Elspeth “Ellie” Roundtree, Producer, Writer, Internet Culture Enthusiast and Host


Knowyourmeme.com is a website documenting internet phenomena: viral videos, image macros, catchphrases, web celebs and more.


* Internet Meme: The propagation of a digital file or hyperlink from one person to others using methods available through the Internet (for example, email, blogs, social networking sites, instant messaging, etc.). The content often consists of a saying, joke or rumor; an altered or original image; a complete website; a video clip or animation; or an offbeat news story, among many other possibilities. Internet memes have a tendency to evolve and spread extremely quickly,

sometimes going in and out of popularity in just days. They are spread organically, voluntarily, and peer to peer, rather than by compulsion, predetermined path, or completely automated means. The term is generally not applied to content or web services that are seen as legitimate, useful, and nonfaddish,

or that spread through organized publishing and distribution channels. Thus, serious news stories, video games, web services, songs by established

musical groups, and the like are usually not called Internet memes. Wikipedia


* Kayne Interupts Example

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