Oh Canada….

There I am driving in Toronto, south on Yonge Street passing Eglinton, and I can hear police saying “….stand back from the door, stay in-line and off the road…” and I wondered what the heck was going on?! I later learned how the Mandarin brand was celebrating Canada Day! Check this out and let us know if you experienced any great Canada Day brand initiatives?

The Mandarin offered an All-You-Can-Eat FREE buffet to celebrate Canada Day between 12 pm to 8:30 pm for anyone who provided proof of Canadian citizenship at any of their 21 Ontario outlets. Mandarin fans started lining-up at 1 am and by noon over 800 Canadians were lined-up around the block at the Mandarin Yonge/Eglinton location which seats 250 guests. The crowds waited over 3-hours in-line and restaurants were forced to bring in extra food and staff to accommodate the growing throng of people.

“Co-founder James Chiu, 61, got the 21 Ontario outlets to celebrate Mandarin’s 30th anniversary and to thank Canada for their success by offering free meals. ‘We are very grateful,’ said Chiu, who emigrated from Taiwan with his family in 1964, became a Canadian citizen five years later and opened his first restaurant in Brampton in 1979. Chiu estimated the event would provide more than 30,000 meals, costing about $500,000.”

Packet & Times Article

Metro News


James Chiu, centre, President of Mandarin, and other staff members hand out spring rolls to some of the hundreds of people that lined up outside the Yonge/Eglinton restaurant. Image: Avid Cooper/Torstar News Service


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